Tarot DMs | Press Information
Tarot DMs
Messenger-based creative interview series
Creator: Finbarre Snarey
Location: Beeston, Nottinghamshire, UK
Website: tarotdms.com
ISSN: 2978-8935
Contact: mail@tarotinterviews.com
Tarot DMs forms part of the wider Tarot Interviews project, an ongoing series of creative conversations exploring artistic practice through tarot prompts.
Notable participants across the project include bestselling author Joanne Harris, novelist Lucy Rose, and writer and audio dramatist Julian Simpson.
Overview
Tarot DMs is an interview series conducted entirely through messaging apps.
Each conversation unfolds as a chat scrapbook, combining text messages, images, voice notes, and occasional video clips depending on the guest’s preference. Rather than a scheduled podcast-style recording session, the interview develops within a messenger thread.
The conversation is guided by three tarot prompts:
Anchor card - a shared card used for all guests that month
Wild card - a spontaneous draw during the conversation
Gift card - a card passed forward from the previous guest
Published at tarotdms.com, the project intentionally embraces a lo-fi format that reflects the conversational nature of messaging.
Format
Interviews take place through messaging platforms such as WhatsApp, Telegram or Signal.
Participants may respond using:
text messages
images
short videos
voice notes
The completed conversation is then published online as a visual conversation archive, preserving the structure and pacing of the original chat.
Editorial focus
Tarot DMs features conversations with creative practitioners including:
writers
poets
illustrators
performers
folklorists
artists and cultural researchers
Audience and reach
Launched in late September 2025, Tarot DMs has, within its first six months:
reached over 240,000 people across all interviews
achieved consistent per-feature reach of 4K to 12K
generated a peak of ~60,000 impressions for a single feature
Typical engagement per feature:
~1.6K views within the first 30 days
~480 unique visitors
~40% returning readers
average read time: 2m 47s
Distribution is driven through Bluesky, Instagram and Substack, with amplification via guest networks.
Recent guests
Recent participants include:
S. E. Reid - writer and poet
Leigh Alexander - writer and narrative designer
Scarlet Vikki - performer and movement artist
Lane Smith - writer and editor
The full archive is available at tarotdms.com.
Featured decks
Tarot DMs occasionally highlights contemporary tarot decks used within interviews.
Previous featured decks include:
HEXEN 5.0
A Cat Full of Spiders Tarot
The Queer Crow Death Magic Tarot
Deck creators are credited on the homepage and within the relevant interview pages.
Partnerships
Tarot deck creators and publishers can collaborate with Tarot DMs through:
featured deck placements used during interviews
card prompts drawn from partner decks within the series
homepage and interview credits for participating publishers
permanent backlinks from the Tarot DMs archive
Decks provided to the project may also be preserved within the British Tarot Archive, where they contribute to a developing record of tarot publishing and design.
When an archived deck is used in an interview, the creator or publisher is credited.
About the creator
Tarot DMs is produced by Finbarre Snarey, a UK-based interviewer and creator of the wider Tarot Interviews project, which explores tarot prompted conversations with writers, artists, and cultural figures.
He is based in Beeston, Nottinghamshire.
Key facts
Founded: 2025
Creator / Producer: Finbarre Snarey
Base: Nottinghamshire, UK
Format: Messenger-led interview series
Frequency: Periodic features
ISSN: 2978-8935
Website: tarotdms.com
Press contact: press@tarotinterviews.com
Quote
“Tarot DMs is a messenger chat interview series. A deliberately lo-fi format that recalls the experimentation of the early internet.”