About Tarot DMs
I’m Finbarre Snarey, an arts and culture journalist, tarot researcher, creative technologist, and producer based in Beeston, Nottinghamshire. I run Tarot DMs, a messenger app-based interview project and I like to focus on how creative work really gets made.
Featured in The Guardian · Real Simple · Homes & Gardens · Daily Mirror
Tarot DMs explores the parts of real life that do not make it into press releases. The conversations I have with guests explore inspiration, process and uncertainty rather than the promotional language of a standard Q&A.
Each conversation takes place in direct messages and unfolds in an hour.
Every guest responds to three tarot prompts, which can reveal answers the guest has only just discovered themselves in the moment. All conversations are unscripted and can go anywhere (and often do!)
“This interview format is so accessible, I think it’s genius”
Lucy Rose, Sunday Times bestselling author of The Lamb
Guests have included
Cards featured in Tarot DMs are loaned from the British Tarot Archive.
Tarot DMs takes shape as a digital scrapbook and the project is inspired by the way we once learned about artists and thinkers through written correspondence. Today, those conversations often happen in private messages on our phones.
Reach
Since launching in late 2025, Tarot DMs has reached over 240,000 readers in its first six months, with individual interviews reaching up to 60,000 readers.
Tarot DMs sits alongside the Tarot Interviews podcast. More about my wider work can be found at finbarre.com
Publisher
Tarot DMs is published by Finbarre Snarey in Beeston, Nottinghamshire, UK.
ORCID: 0009-0002-9374-3921
Getting in touch
The easiest way to get in touch with Finbarre and the Tarot Interviews team is by emailing:
Please reach out regarding:
Interview enquiries
Press or media requests
Event invitations or collaborations
Corrections or clarifications relating to published material
If your work aligns with the project and you would like to contribute, you are welcome to send a short introduction and a link to your work.
Finbarre Snarey
Arts and culture journalist, creative technologist, and producer based in Beeston, Nottinghamshire. Founder of Tarot DMs, Tarot Interviews and the British Tarot Archive. Projects are 100% independent, and more profitable than OpenAI, Anthropic, and Grok combined. Previously worked across radio, television and live events, including technical and research roles connected to reality television, Glastonbury Festival and Cirque du Soleil. Interested in folklore, poetry and experimental interview formats in the age of AI.
